RAPID TECHNOLOGY ADVANCEMENTS FACILITATE MORE TARGETED CAMPAIGNS FOR MARKETERS
TRAILBLAZING MARKETERS
RAPID TECHNOLOGY ADVANCEMENTS FACILITATE MORE TARGETED CAMPAIGNS FOR MARKETERS
ABOUT
Emre Onat is a seasoned marketing expert based out of Dubai , United Arab Emirates . He has 16 + years of B2B Marketing Experience in three different countries and worked in four global companies , including Microsoft , Alcatel-Lucent , HP and Forcepoint . tools is not easy and requires continuous learning and adaptation to fully capitalise on their potential .
How do cultural nuances or local market dynamics influence your marketing strategy and are there any unique challenges the region presents ?
Cultural nuances and local market dynamics in the Middle East require us to tailor messaging for diverse audiences , considering language , traditions and social norms . Unique challenges include navigating varied regulations , language preferences and respecting sensitivities , while also adapting to distinct digital behaviours across different countries .
How would you describe your approach as a manager and how do you get the best results ?
hHow has the role of a marketing leader in the technology sector evolved in the Middle East over the past few years , particularly with the rise of Digital Transformation ?
As a marketing lead , I work with various functions therefore I focus on clear communication and fostering a collaborative environment . By aligning individual strengths with team goals and providing continuous support , I ensure we achieve the best results through accountability and innovation .
How important are events such as GITEX to your marketing strategy and how do you approach planning for these ?
Emre Onat , Senior Regional Marketing Manager , Middle East , Turkey and Africa at Forcepoint
The role of a marketing leader in the Middle East ’ s tech sector has significantly evolved with the rise of Digital Transformation . Leaders now focus more on data-driven strategies , customer-centric approaches and leveraging digital channels like social media , AI and automation . There ’ s also a stronger emphasis on aligning marketing with sales to drive business outcomes , enhancing customer experience and adapting to the rapid pace of technology adoption , particularly in areas like cloud computing and cybersecurity . Additionally , they play a crucial role in navigating the region ’ s diverse markets , needs and regulatory environments .
GITEX GLOBAL is always an enjoyable and highly valuable event for us . Not only is it great to meet so many of our customers in person , but it also affords an opportunity to network with industry figures from across the entire ecosystem . GITEX is also providing a platform for Forcepoint to showcase our newest offerings to customers and partners , underscoring our SASE leadership in the cybersecurity world .
Our CEO , CMO and senior executives will attend the event to reinforce our commitment to the region . We will also continue to engage with our customers and partner ecosystems through demo sessions and meetings at our booth in Hall 24 .
Are there any trends to watch out for in 2025 ?
With the rapid advancements in marketing technologies – such as AI , automation and data analytics – what opportunities and challenges do you see for marketers in leveraging these tools effectively ?
These advancements offer marketers powerful opportunities to personalise campaigns , optimise customer journeys and make data-driven decisions at scale . AI can help predict trends , enhance customer segmentation and automate routine tasks , freeing up time for strategic work . Automation allows for efficient execution of campaigns across multiple channels , while data analytics provides insights into customer behaviour , helping marketers finetune their strategies .
However , challenges include managing the complexity of these tools , ensuring data privacy and compliance and keeping up with the fast pace of innovation . We also need to balance technology with a human touch to maintain genuine customer connections and avoid over-reliance on automated processes . Mastering these
AUTOMATION ALLOWS FOR EFFICIENT EXECUTION OF CAMPAIGNS ACROSS MULTIPLE CHANNELS , WHILE DATA ANALYTICS PROVIDES INSIGHTS INTO CUSTOMER BEHAVIOUR .
Key trends include the rise of AIdriven marketing personalisation , increased investment in cybersecurity due to growing digital threats , and the expansion of cloud and digital infrastructure across the Middle East . Additionally , data privacy regulations will become more stringent , pushing businesses to prioritise compliance while enabling productivity . x
6 TRAILBLAZING MARKETERS