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ORDER FROM CHAOS : Streamlining Trader Workflows with OpenFin Notification Center
Actionable intelligence is crucial for capital markets professionals yet they are drowning in a sea of notifications and complex workflows . We have responded to this challenge and worked with the industry to build an enterprise-scale Notification Center . Here is why ...
It ’ s hard to overstate the value of timely , actionable intelligence for capital markets professionals – and not just because it makes traders better at their jobs . Technologies that enable easier , more intuitive workflows lead to happy employees and can provide a powerful signal of the firm ’ s investment in and support of its people . If that sounds like an exaggeration , consider that 65 % of respondents in our recent survey said they would consider leaving their current job if they got an offer from an employer with superior tools .
Desktop notifications are one area where this need for intelligence and efficiency is particularly acute . Everywhere you look in our industry – across different firms , job roles , regions , asset classes and work environments – capital markets professionals are drowning in a sea of notifications . And we at OpenFin believe it ’ s time to do something about it .
While notifications can be incredibly useful , they are made less so by a lack of consistency – traders receive alerts in emails , chats , individual applications and more , each one with its own distinct visual elements ( some large , some small ; some flash , some don ’ t ).
This fragmentation means it is often difficult for traders to make sense of their to-do lists , let alone act on them . And thanks to the fast-moving , highly complex workflows that traders rely on , mainstream offerings from behemoths like Microsoft and Apple fall well short of providing an adequate solution in a complex enterprise setting .
In recent years , we ’ ve watched the industry pour hundreds of millions into data and analytics – a positive trend , no doubt , but also one that has magnified the limitations of delivering data insights via notifications that do little more than place a line of text into a rolling list . We ’ ve responded by undergoing our own evolution : launching OpenFin Work- space in 2021 and broadening our focus to employee experiences across the desktop .
To that end , we ’ ve worked closely with the industry to build an enterprise-scale Notification Center , which is a key component of OpenFin Workspace – a suite of innovative workflow management tools built to deliver a consistent user experience by helping buy- and sell-side firms seamlessly access information and automate key tasks , enhance productivity , reduce risk and create better experiences for their employees .
From Information to Action There are a number of features that set Notification Center apart from mainstream offerings , but the common thread is their ability to enable optimal workflows and rapid decision-making . Bringing all alerts into one place is truly just the beginning .
First , Notification Center delivers a high degree of customizability . Firms can adjust the alerts they receive for each application , set prioritization rules based on the type or origin of the alerts and even leverage visual elements to personalize their workflows .
Helping traders access and understand the information they are receiving is one way to
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