BAKERY & CONFECTIONARY
AUTHENTICITY BEATS ALGORITHMS. BAKERIES TURN FROSTING INTO FANDOM, COOKIES INTO COMMUNITY, AND REELS INTO REVENUE. SOCIAL MEDIA ISN’ T GARNISH – IT’ S THE SECRET INGREDIENT FUELLING IRRESISTIBLE BRAND GROWTH.
In today’ s hyperconnected digital age, bakeries and confectioneries are discovering that social media can be just as critical to their success as what comes out of the oven. Beyond marketing, these platforms are storytelling tools, community builders and drivers of sales.
Cape Town-based Sweet LionHeart has seen its growth propelled by visual storytelling.
“ Social media has been the driver of our growth, allowing us to connect through visual storytelling – from showcasing intricate cake designs, connecting with our audience with behind-the-
82 TRADE & TASTE / 2026