Trade & Taste Volume1 - 2026 | Page 72

CATERING

( AND HOW TO AVOID THEM)

EVEN THE MOST TALENTED CATERERS CAN STUMBLE WHEN PLANNING AND EXECUTING EVENTS, BUT WITH AWARENESS AND STRATEGY, THESE COMMON MISTAKES ARE ENTIRELY AVOIDABLE.
By Robert Greene, Assistant Managing Director at Core Catering

Catering is far more than preparing delicious food – it’ s about orchestrating an experience. From timing and teamwork to logistics and client communication, every detail has the power to elevate or unravel an event. Understanding where caterers most often slip up is the first step towards delivering consistently exceptional service.

Planning pitfalls
Too often, caterers underestimate the sheer complexity of an event. Running out of food or serving meals late doesn’ t just inconvenience guests – it leaves a lasting negative impression. The cure? Plan with precision, rehearse your timelines, and always build in buffers. Preparation is the heartbeat of flawless service.
Overlooking dietary needs
Nothing makes a guest feel more excluded than being unable to eat what’ s served. Ignoring dietary restrictions isn’ t just a mistake – it’ s a missed opportunity to show care. Collect information early, label dishes clearly, and design menus that embrace inclusivity. When guests feel seen, they feel valued.
70 TRADE & TASTE / 2026