ADVERTORIAL
CONVECTION COOKING REINVENTED
The new AirFusion™ oven range is a major leap forward in heat circulation and cooking precision. AirFusion™ uses advanced airflow to distribute heat evenly throughout the entire cavity, producing reliable, predictable results whether you are roasting, baking or preparing multiple trays at once.
The 70L Built-In Electric Oven with Digital Display form the core of Midea’ s current cooking range. The 70L digital version offers 11 cooking modes, a modern display, telescopic knobs, telescopic rails and convenient Xpress Clean steam cleaning. These ovens offer the versatility that modern homes expect while delivering impressive, effortless cooking performance.
WHY AIRFUSION™ MATTERS
AirFusion™ technology offers several performance advantages that make everyday cooking easier.
• EvenHeat ensures consistent cooking results on every shelf by preventing hot spots.
• FastCook speeds up cooking times thanks to smart airflow and heat efficiency.
• CrispPro promotes perfect browning and crisping by improving surface heat contact.
• MultiBake makes it possible to cook multiple trays at once without flavour transfer.
• EfficiCook provides energy-efficient heating that helps reduce running costs.
• TempControl maintains accurate internal temperatures for reliable baking results.
“ Even heat, faster meals and consistently better results. That is the AirFusion™ difference.”
A COMPLETE COOKING RANGE FOR EVERY HOME
Midea’ s current cooking collection offers much more than ovens. Homeowners can choose from a variety of ceramic, gas and induction hobs, and stylish built-in ovens. Whether updating a single appliance or planning a complete kitchen renovation, the range offers products that combine modern design with dependable performance.
Each appliance is designed to fit comfortably into South African homes. Many models include practical features such as multiple rack positions, removable doors for easier cleaning, energy-efficient operation and intuitive controls that simplify everyday use.
WHAT’ S COMING THIS YEAR
Midea’ s cooking range is set to expand significantly this coming year. A wider selection of built-in ovens and new hob configurations will be introduced to offer more choice and flexibility. One of the most exciting additions is the upcoming range of extractor hoods with Motion Control Technology. These innovative extractors can be controlled with simple hand gestures, allowing users to adjust fan speed or lighting without touching any surfaces. This prevents greasy fingerprints, supports better hygiene and reflects the movement toward more intuitive, hands-free kitchen experiences.
These future products will pair perfectly with Midea’ s AirFusion™ oven range and upcoming cooking solutions, creating a more integrated and intelligent kitchen environment.
“ Gesture-controlled extractors bring a new level of hygiene and convenience to the modern kitchen.”
COOK WITH CONFIDENCE
Midea’ s combination of global leadership, local insight and trusted technology ensures that every appliance is designed for durability and everyday enjoyment. With AirFusion™ ovens, modern hobs and a continually expanding product lineup, South Africans can look forward to a cooking experience that is faster, more reliable and more rewarding.
Midea South Africa is ready to inspire your kitchen with world-leading innovation. Cooking has never been this easy, this efficient or this enjoyable.
2026 / TRADE & TASTE 17