Trade Flock - The Fashion Initiators The Fashion Initiators | Seite 76

Fashion has a huge impact on today’s society as well as in our daily life. It is a reliable mirror of change in society. These are numerous impacts on society: • Fashion gives us the benefit of getting into something new. • Trends in fashion inspire us to be creative and to build a career from it. • It helps us in inventing new knowledge of redefining ourselves. • Trends give opportunities to designers to express their talent, i.e. new ideas, designs, and trendy looks. • The new fashion gives a branded modern look to an ordinary man. • It helps us to connect people globally as fashion, travel from place to place. • Fashion trends help in reconstruction of society by adding continuously new to cultural artifacts. • Fashion helps youth to connect with people of same interest and also make them independent. Factors that influence trends Fashion is nothing but a constantly changing style. Some styles sustain for a longer period of time while the others die out soon. Every new day comes with a trend. There are many factors that affect/influence the trend: • Social norm • Fashion Education • Mass Media • Social Criticism • Cultural activities • Environment • Inspired by designers, etc Fashion is embedded in society and regarded as an important part of a whole. Today Fashion is the keyword for teenagers. Many teens are inventing their own style and becoming an icon among their groups. Fashion and fashion industry can be important and inspirational to teenagers in all walks of life. Earlier, fashion was used to be found only among the affluent class of people, but now we hardly see anyone who is not fashion conscious. Fashion can be called as ‘contagious’ as people get influenced by the one who is already fashion conscious. 76