Trade Flock - The Fashion Initiators The Fashion Initiators | Page 4

Editorial
F ashion I ndustry :
T he H ouse of I nnovation
The Fashion industry has significantly evolved, particularly over
the last 20 years. The changing dynamics of the fashion industry
have forced fashion brands to innovate themselves every day.
This is the only way they can successfully compete in the
developing environment. In this fast fashion world, there are still
many designers staying true to their unique vision and exciting
the industry with new textiles, prints, and silhouettes.
Innovation is definitely important for the future development
of fashion industry. Over time, the entrepreneur’s role in the
economy and their contribution to economic change, as well as
their creativity, innovations and managerial aspects changed. For
instance- Louis Vuitton’s the brand characteristics included
innovation and creativity, H&M’s retail innovation through
collaboration with Luxury designers and Levi’s product
customization.
Tom Ford (Gucci)’s innovation, a trend in fashion history was
changed to a mix of tradition and modern innovation and
became the hottest name in International Fashion.
In the fashion sector, innovation is a continuous and almost
infinite process. One of the innovator Marks & Spencer has
clearly demonstrated that sustainability pays off as their plan A
net benefits have surpassed £70m in 2011. His success owes a
great debt of gratitude to a long and rich track record of
innovation. Innovation must emphasize on new technologies and
new ways of doing things in a sustainable manner.
Poonam Mittal