Trade Flock - The Fashion Initiators The Fashion Initiators | Page 27

The Birth of this Unique
Business
When he was asked how he got the idea of
this unique business idea, he said that the
whole idea behind this label came to him
back in 2003, during the last semester of his
college in the city of dreams – London. It
was that time when the United States was
under a critical war with Iraq. United States
was going through frantic changes back then
– with the election of George Bush and with
the insignificant 9/11 attacks, there was so
much happening. This was the time when
Drew got back to the States and with so much
happening on the political front, he wanted
to convey his views in a strong way and that
gave birth to the PROGRESS Label.
Progress Label began very small as a way
to share Mr. Drew’s creative satire through
T-shirt designs.
A Piece of Advice from the
Owner Himself
The owner of this wonderful business feels
that there are 3 main factors contribute to
the best creations of a garment business. His
advice to all upcoming textile starts up
business entrepreneurs is to focus on these
three important factors–
•
Finding your niche: There is a lot of
competition in the market. You need
to stand
out from your competitors and
create your own path
•
Your business is style, make your
style matter and make your style
better - If
you're designing shirts, make your
designs awesome
•
Find great partners - It's unlikely that
any new clothing label is doing every piece
of the creative process, garment production,
marketing, sewing, and printing and more so
make sure your partners excel in the ways
you need them
“In my case, when I couldn't find a great
eco-friendly screen printer, I started a sec-
ond screen printing business, Offbeat Press.”
Quotes the proud owner of this successful
business!
The Unique Selling Points of
this Label
Talking about the USPs of this business, the
proud owner states that this business lays
emphasis on socially and politically
progressive messaging. Each shirt design
focuses on specific societal issue.
“As an American company, our designs
address both domestic and global affairs,
often satirical of American political and
global involvement and hypocrisies.” Quotes
Mr. Drew.
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