Trade Flock - The Fashion Initiators The Fashion Initiators | Page 21

Who doesn’t love sunglasses? It protects the eye, makes one look good and stylish and most
importantly, brings in privacy allowing you to see better. As a matter of fact, the international eye
wear industry has been valued at a $102. 66 Billion in the year 2015. With this industry growing,
Aristotle Loumis took this as an opportunity to convert his passion into a company and that was
when this amazingly unique firm – Ellison Eyewear was born. The f ounder and CEO realized that
though sunglasses are so much in demand, the industry providing this product is fragmented and
was being ruled by just few giant corporations. That was when he decided to seize the
moment and come up with his own fashion brand of sunglasses.
About the CEO
Mr. Aristotle Loumis is an entrepreneur by profession and philanthropist by nature. He has a
passion of designs of utmost top quality and that’s what makes his sunglasses brand unique from
the rest. He belongs to the city of Chicago and he began his research of this company in that city
and then moved globally, before finally launching the brand in 2014. At present, Aristotle is the
Youth Profession Chair of the Greek America Foundation and Project Hope for Greece. He is also
a member of the Entrepreneur’s Organization Fellowship Program and the Founder of Charity
Marathon in Chicago, IL.
Loumis’s Vision of Ellison Eyewear
Aristotle believes in aiming at the moon, and settling in for nothing less. He envisions Ellison to
deliver exceptional client services throughout the lifetime of the company and the customer. He
has been building an integrated model to support the vision.
The Pricing and Material Modelling Behind Ellison Eyewear
Mr. Loumis wanted to deliver the best at honest prices and also not harm the society at the same
time. Thus, after years of research, he decided to opt for his own family owned factory, to be the
manufacturing unit for his eyeglasses. This factory is located in Greece, and that’s exactly where
he spent most of his time conducting research and learning the entire process of producing and
developing designs, all by himself.
Giving Back to the Society
With all this going perfectly, and while travelling two journeys at the same time – entrepreneur-
ship and philanthropy, Aristotle could not just sit back and relax while his company grew with
each passing day. He wanted to give back to the society in some form or the other. This thought
gave birth to donations to the Aravind Eye Care. A portion of each sale of this eyewear showroom
goes to the eye care, whose sole mission is the eradication of blindness.
After about three years of research and development, Ellison eye wear, today is just a few months
old, but already has managed to have local, national and even international retailers on board.
They began their journey from Iowa and today, they have about 10 stores in Greece.
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