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Editorial
Cosmetic Industry: Demand & Supply
Every Woman is known for their love for cosmetics and beauty products.
They can spend countless hours just examining shelf after shelf, counter after
counter before they actually make the purchase. This implies that each
woman has different taste, skin, need and choice. Therefore, to meet their
different requirements, there should be different types of products in the
market. But it is not possible for each country to provide a versatile
manufacturing unit to meet the requirement. So, to meet the demand they
Import as well as Export. Cosmetics are used to enhance their appearance
and make them attractive and adorn. Therefore, it is needless to say that a
cosmetic has an important place in woman’s life which makes them feel
confident and complete. Various studies and surveys have also proved that
cosmetics can make a great difference to the looks and appeal of a woman
that cannot be denied.Cosmetics have their own world and the concept of
cosmetic products and its use differs from country to country, from place to
place and above all, it varies from culture to culture. In the global cosmetic
industry, skin care products and fragrances take leading positions. Top
celebrities of the world are bringing out their individual cosmetic ranges and
they are becoming a craze in the market. Cosmetics are readily available in
the market in the form of creams, lipstick, perfumes, eyeshadows, nail
polishes, hair sprays etc.Personalities and artists have utilized makeup to
beat the harsh lights and the glare of camera flashes as they know the
importance of their looks and maintain them by using a variety of cosmetics.
Research has also shown that some cosmetic product manufacturers have
utilized the needs of people to protect themselves and their skin from the
rays of the sun which is a great achievement. Therefore, with more cosmetics
on the market today it becomes obvious to us that they play a great role in
our everyday life. Thus, it is the duty of the country government to balance
Demand with Supply.