Current Trends in China Market
Skin care Products: They are the fastest growing sector in the cosmetics market and currently China’ s skincare products market is trending towards the high-end.
Hair care Products: A market niche becoming saturated, seeing growth decelerating.
Make-up Products: the market far from saturated, particularly for enhancement items, such as color correcting( CC) and blemish balm( BB) cream but the market of eye make-up products has recorded significant growth in recent years.
Products for Children: Child-specific products are the fastest growing product category and sales of products designed for use by children continue to soar.
Sunscreen Products: Sunscreens products help ensure people will slow down their aging and also helps them to protect from harmful sun rays. Anti-aging products: cosmetic products that help consumers stay youthful and fight aging is steadily increasing.
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Sports Cosmetics: today, many consumers who love sports and fitness pursuits are keen to maintain an attractive appearance. They need s ports cosmetics that can help prevent the loss of moisture and are anti-odor, anti-sweat, anti-bacterial, packaged in compact and portable sizes.
Cosmeceuticals: consumers have a growing awareness of products having to combine cosmetic and pharmaceutical features, such as spot lightening cream, acne treatment lotion, and acne ointment. Green / natural cosmetics: containing natural or nutritional ingredients, such as aloe, vitamins, green tea and many herbs.
Perfumes, Toilet Waters, and Fragrances: Finished perfumes and toilet waters are a much promising product category in beauty products.