Trade and Investment Bulletin Volume VI, May 2017 | Page 5

Number I | September 2016
Indonesian Tropical Fruits to World Markets
“Equipped with more than almost 30 years of industry know-how and the latest technology, Fruit-ING is set to manufacture high-
quality tropical fruit pulps and juices US, European and Japanese standards. We are experienced in Tailor-Made fruit products as
well as Standard pulps and juices, all of which are 100% natural and made from the freshest produce possible.”
As a country that is crossed by the
equator, Indonesia is a suitable place for
the plantation of many types of tropical
fruits. The varieties include snake fruits,
rambutan, banana, and much more, which
are certainly difficult to be found in non-
tropical countries. Indonesian local fruits
are not only delicious to eat but also rich
in nutrients.
Fruit ING, a processed fruit company
located in Gresik, East Java, is a company
that produces fruit pulps and juices as the
superior products export to the United
States and several Asian countries, Japan
and South Korea.
Some of its popular fruit pulps products
are made of acerola, cantaloupe, coconut,
gac-fruit, honeydew melon, jackfruit,
mango, mangosteen, noni, papaya,
passion fruit, pineapple, rambutan, snake Those sorts of fruits are typical and only
fruit, soursop, tamarind, and watermelon. growing in tropical lands. He believes that
with this uniqueness, Indonesia can
The Managing Director Iwan Winardi
compete with other tropical countries
shared his views on business development
selling similar products.
opportunities of the Indonesian tropical
fruit product. His understanding of Key to Access World Markets
Indonesia’s abundant agriculture and “I collect the fruits from all around our
plantation including fruits with diverse environment as an export commodity,"
variants and nutrition led him to become a said Iwan. However, not all fruits from
farmers are acceptable for export. The
businessman.
company implements tight standards that
The ability to manage his time and control ensure selecting only high-quality fruit for
profit is the advantages which encourage export.
his passion of being a business man. To gain high-quality products which meet
"Indonesia has many kinds of potential the market demand in the U.S. and
export fruits, such as mangoes, guavas, Europe, FruitING also implements strict
procedures on the fruit selection and
soursop, s
trawberries, bananas, pineapples, and packaging process. The company selects
non-synthetic pesticides and non-
much more,” he said.
synthetic fertilizers for fruits from its
trusted farmers. The contract is made
Number VI / May 2017 | Trade & Investment Bulletin
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