Source : International Coffee Organization
Gate to American and European Markets
By : Lisa Yuliana , Vahd N . Mulachela
Global inquiries for organic products increase every year . More and more people realize how important healthy foods are for their wellbeing . Making a commitment to healthy eating is a great start towards a healthier life . But to guarantee the authenticity of organic products , certification becomes an imperative and inevitable requirement . In Indonesia , efforts to ensure the genuineness of organic products are conducted by professional certification agencies .
Like many other countries , Indonesia
experienced a significant expansion of the domestic market for organic products . This phenomenon occurred simultaneously with the growing awareness of the local public towards healthy and ‘ back to nature ’ lifestyle .
Organic products available in the market are getting more varied and diverse . Cafes and restaurants selling organic products are increasingly popular and booming . People seem to understand the benefit of consuming organic products . Along with this trend , the need for safeguarding the authenticity of organic products becomes essential .
A high demand for organic products requires a high and secure control mechanism to protect consumers from threats of counterfeit products that could be harmful to health and the environment . This necessity led to the creation of a credible certification mechanism compatible with regional and international standards .
10 Trade & Investment Bulletin | Number VI / May 2017