7 . DART Message Boards
The annual Texas SmartScape public service announcement ( PSA ) was placed on the Dallas Area Rapid Transit ( DART ) bus fleet message boards . The first PSA was deployed on February 1 , 2019 and will run until the end of the year . There are 500 buses running the PSA within the 13 city DART service area .
Pet Waste
The purpose of the pet waste management campaign Doo the Right Thing ! is to educate dog owners about the importance of picking up dog waste and disposing of it properly , and to help persuade dog owners to adopt these practices . The campaign was primarily promoted during the months of April , May , June , July and August ; however , activities occurring outside these months falling in the report time period are included .
1 . Bookmarks
The dog waste bookmarks were developed in 2006 and updated in 2012 and 2014 . On the back of the bookmarks , there is a description about how pet waste left on the ground can be carried away by stormwater runoff , and that pet waste can contain bacteria and parasites that can harm humans and other pets . The bookmarks also offer tips for dealing with pet waste . Cooperative Purchase information about Dog Waste bookmarks can be found in the “ Other ” section under item 2 .
2 . Web Page
A web page ( www . dfwstormwater . com / petwaste ) was created in 2006 to provide additional information to dog owners about the importance of picking up their dog ’ s waste and disposing of it properly . The health risks and water quality issues associated with leaving dog waste on the ground is discussed on this web page . Tips for dealing with dog waste and sources for additional information are also provided . Updates to the web page were made in July 2013 .
Comparing the report time period to the same period the year prior ( October 1 , 2018 to
September 30 , 2019 ): � Users increased from 1,664 to 2,520 ( 51.4 % increase ) � Page views increased from 1,977 to 3,074 ( 55.5 % increase ) � Average session duration decreased from 4 min . 4 sec . to 3 min . 56 sec . ( 3.6 % decrease )
Table 3 : User statistics for the pet waste web page ( www . dfwstormwater . com / petwaste ) by month .
Month Users Page Views
Average Time on Page ( min : sec )
October 2018 86 108 04:31 November 2018 342 402 03:33 December 2018 183 199 02:33 January 2019 95 118 01:28 February 2019 45 52 01:36 March 2019 121 152 03:24 April 2019 112 138 05:27
October 2019 9