TPDConnect TPDCONNECT OCTOBER 2018 | Page 7

TEF Invests $10 million in 2018 International Coastal Cleanup Day Activities Tourism Enhancement Fund (TEF) Executive Director, Dr. Carey Wallace (left), joins Jamaica Environment Trust (JET) CEO Suzanne Stanley (second left) and Ministry of Tourism volunteers Sheryll Lewis (second-right) and Lorraine Lewis in International Coastal Clean Up Day activi- ties at JET’s flagship site at the Palisadoes Go-Kart Track on September 15. T he Tourism Enhancement (TEF) has invested approximately $10 million in this year’s Interna- tional Coastal Cleanup Day ini- tiative, which is spearheaded local- ly by Jamaica Environment Trust (JET). Speaking at JET’s flagship site at the Pal- isadoes Go-Kart Track on September 15, TEF’s Executive Director Dr. Carey Wal- lace said, “Tourism relies on our coasts being clean and beautiful. Therefore, we believe this programme is good val- ue for money. We put $8 million into the International Coastal Cleanup Day. Af- ter that, we put another $2 million for our Ministry and its agencies to partici- pate. We have been sponsoring for the past 10 years, and have spent approx- imately $50 million during that period.” International Coastal Cleanup Day is coordinated globally by the Ocean Conservancy (USA) and locally by JET. TEF has been a major sponsor of the is- land wide coastal cleanup initiative since 2008. It attracts millions of volun- teers in more than 100 countries who clean up beaches and waterways to raise awareness about marine pollution. Source: Ministry of Tourism Last year, Jamaica had 9,675 volunteers at over 147 sites, which was the 12th largest ICC event in the world. This was also the largest ICC day turnout in the English-speaking Caribbean. “As far as our participation in this event from a global perspective, we are doing extremely well. It is very encouraging and heartwarming to see that as Jamaicans, we not only spend the time and energy to clean up our coastlines but we also demonstrate to the world that we are environ- mentally responsible. Last year it was 93 miles of coast that was cleaned up by the programme,” said Dr. Wallace. The clean-up activities took place days before today’s announcement by the Government of Jamaica to implement a ban on single use plastic bags, plastic straws and Styrofoam effective January 1, 2019. International Coastal Cleanup is a fraction of the Ministry of Tourism’s partnership with JET through the Tourism Enhancement Fund, to protect the environment. In 2014, the Ministry expanded its commitment with a Clean Coasts Project. To date, TEF has given $146 million, including $25 million in 2018 in funding. The project includes environmental education for adults and children along with practical strategies for tackling poor solid waste management and marine debris in Jamaica.