TPDCO EMBARKS ON ANTI-HARASSMENT
PUBLIC EDUCATION CAMPAIGN
In an effort to bring awareness to the impact of harassment
on the tourism sector, the Tourism Product Development
Company Limited (TPDCo) has embarked on a three month
campaign geared at improving the visitor experience by
sensitizing stakeholders on the impact of harassment. The
campaign, which began on September 19th is an initiative
of the Visitor Safety and Experience department. One of its
objectives is the identification of strategies to increase visitor
safety and create a positive experience.
Over the three month period, with the assistance of the
Communications Department of TPDCo, the campaign will
utilize all channels necessary to generate exposure and
potentially change perspectives, attitudes and behaviours
of destination residents.
The campaign will feature a television advertisement, a
jingle, bumper stickers, a social media campaign,
incorporation of the TPDCo created short film “Cum Yah”
in sensitizations and trainings and placement of campaign
information on the organization’s website.
“
Although previously implemented strategies and
programmes such as the District Constable
programme,
contract
carriage
operators,
sensitizations and tour guide training have allowed
for improvement, the organization has identified that
there is need for greater cultural sensitivity in dealing
with visitors in order to eliminate any threat to the
tourism sector.
According to Executive Director of TPDCo Dr Andrew
Spencer “The campaign is therefore a means of high-
lighting how appropriate approaches can be benefi-
cial for all stakeholders, allowing for even more growth
and development of the leading tourism sector. We
must treat our visitors right in order to increase that 42
per cent repeat visitor arrivals that we currently en-
joy.”
Information about the campaign will be available on
social media (Facebook and Instagram) @tpdcoja,
YouTube and the company’s website at www.tpdco.
org
The campaign is therefore a means of highlighting how appropriate approaches can
be beneficial for all stakeholders, allowing for even more growth and development of
the leading tourism sector. We must treat our visitors right in order to increase that 42
per cent repeat visitor arrivals that we currently enjoy.