TPDConnect December 2017 | Page 8

TPDCO LAUNCHES UPDATED HERITAGE MAP OF JAMAICA TPDCo, on Wednesday October 18, 2017 launched the revised Heritage Map of Jamaica. The presentation of the Map was conducted at the Falmouth Heritage Expo in Water Square, Trelawny. Put on by the Ministry of Tourism, the expo was designed to improve knowledge of Falmouth’s history and heritage. The Heritage Map, an initiative of TPDCo was first created in 1997 to help locals and visitors to navigate their way around the island. The Map which includes historical information and heritage sites across the island was again updated in 2007, and the latest version in 2017. This Heritage Map is the first of its kind and Jamaica is the only Caribbean country to undertake such an initiative. The newly updated Heritage Map has been diversified to include information to suit the varying interests of visitors and locals. The informational tool boasts greater interactivity and comprehensiveness, such as the categorization of Jamaica’s Heritage assets: Natural-which highlights rivers, beaches and waterfalls and Material -which details historic sites across the island. Speaking at the launch event, Minister of Tourism, Honourable Edmund Bartlett highlighted the importance of heritage for individual and national development. According to Minister Bartlett “the direct impact that the country’s heritage has on the tourism sector through the authentic experience it offers for visitors is boundless. Heritage is not just a historic note; it is a definition of who you are and how you came to be.” Dr. Andrew Spencer, Executive Director of TPDCo, in his address to the audience expressed his confidence in the map to contribute to the growth of the tourism sector “The Heritage Map is not only timely, but comprehensive. The Map will not only benefit international tourists who contribute to a large portion of our country’s economy, but our locals who are also invited to utilize the map.” He said.