ANURAG SRIVASTAVA
Senior Vice-President , Managed and Support Services
In today ' s connected world , people depend extensively on telecom networks . In this context , operators are under tremendous pressure to maintain quality of services and promote end-user loyalty . This , in turn , has created demand and a positive flux for executing traditional tasks without any room for errors . Managed services will continue to expand , as enterprise customers turn to service providers for end-to-end network solutions and services . The traditional managed services portfolio has evolved over time to give way to managed digital services and managed analytic services . Given the plethora of data being generated each second , making sense of this data and converting it to meaningful information is the biggest challenge before customers today . With increased pressure and rapidly declining average revenue per user , it is vital for operators to chalk out new ways to monetize services and reduce dismissible errors and costs . Proactive and predictive analytics will be able to solve several issues , before impacting everyday business . This can be achieved by opting for intelligence provided by new age managed services . Operators can thus save a significant amount of the cost incurred today and improve customer experience manifold . Meanwhile , offshoring is on the upswing . The number of multi-country and multi-continent arrangements is increasing and direct sourcing is on the rise . This has provided an opportunity for service providers to differentiate themselves from the competition , by introducing innovative solutions and adopting best practices from allied industries . The challenge is no longer to identify what or how the future could be , but it is about how to get there , and drive the change . A cognitive approach towards services , automation , predictive analytics and auto diagnostics will be the key drivers for 2017 and beyond .
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