Toward a Greener Planet Through IoT JOI_20230426_eBook | Page 69

Decentralized Review System for Transparent and Accountable Governance
for an organization in a given period can help prevent spam . Machine learning algorithms can be used as part of smart contracts to identify and flag fake reviews , if any , thereby improving the authenticity of the reviews on the platform .
There is a delicate balance between providing anonymity and preventing fake reviews . As such , we must prioritize our objectives and design our system without compromising its core values . Ultimately , the success of a decentralized review system will depend on its ability to provide a high degree of trust , transparency , and accountability , and we are excited to see how this technology can continue to evolve in the future . Our current implementation is of Public-open style , but it can be configured to any of the other three blockchain configurations .

7 REFERENCES

[ 1 ] Wenqi Zhou & Wenjing Duan ( 2016 ), “ Do Professional Reviews Affect Online User Choices Through User Reviews ? An Empirical Study ,” Journal of Management Information Systems , 33:1 , 202-228 , https :// doi . org / 10.1080 / 07421222.2016.1172460 .
[ 2 ] Lappas , Theodoros , et al . “ The Impact of Fake Reviews on Online Visibility : A Vulnerability Assessment of the Hotel Industry .” Information Systems Research , vol . 27 , no . 4 , 2016 , pp . 940 – 61 . JSTOR , http :// www . jstor . org / stable / 26652537 .
[ 3 ] Luca , Michael , Reviews , Reputation , and Revenue : The Case of Yelp . Com ( March 15 , 2016 ). Harvard Business School NOM Unit Working Paper No . 12-016 , http :// dx . doi . org / 10.2139 / ssrn . 1928601 .
[ 4 ] Molly Mulshine , " Why Airbnb reviews are a problem for the site ," A news article on the Business Insider portal , ( Dated : June 18 , 2015 ). https :// www . businessinsider . com / whyairbnb-reviews-are-a-problem-for-the-site-2015-6 .
[ 5 ] Jessica Plautz , " Why you should think twice before trusting Airbnb reviews ," A news report on Mashable portal ,( Dated : May 18 , 2015 ). https :// mashable . com / 2015 / 05 / 18 / airbnb-reviews /.
[ 6 ] Davide P ., Brett H ., Sherry H ., " How Fake Customer Reviews do — and Don ' t — Work ." Harvard Business Review . https :// hbr . org / amp / 2020 / 11 / how-fake-customer-reviewsdo-and-dont-work .
[ 7 ] " They Call It ' Brushing ': The Dark Art of Alibaba Sales Fakery ," The Wall Street Journal . Dated : 3 March 2015 , https :// www . wsj . com / articles / BL-CJB-26089 .
[ 8 ] " China ' s ecommerce sites try to sweep away ' brushing ." Financial Times . Dated : 23 Nov 2016 . https :// www . ft . com / content / 735722e6-aca6-11e6-9cb3-bb8207902122 .
[ 9 ] C . D . Clack and C . McGonagle , “ Smart derivatives contracts : The ISDA Master Agreement and the automation of payments and deliveries ,” CoRR , vol . abs / 1904.01461 , 2019 . [ Online ]. http :// arxiv . org / abs / 1904.01461 .
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