TOURISM INDIA MARCH 2019 TOURISM INDIA MARCH 2019 | Page 7

E DITOR ’ S NO TE
GLOBALIZATION AND TOURISM
A
s tourism is a very sensitive
phenomenon, any sensitive happenings
or issues affect this industry in a big way.
Since it involves the movement of people rather
than products or goods all kind of natural or
manmade disasters will affect the tourism inflow
of every country.
Most countries marked their International
tourist arrivals in growth path for the last
few years. The main reason for this growth
is considered as a result of globalization and
drastic revolution happens in Technology,
communication, politics, culture, and social
networks. The Technological advancement
drives the transportation and communicational
improvements which directly facilitated the
movement of international tourists. Nowadays,
the intensity of interactions between peoples
and business firms increased and irrespective of
geographical borders and cultures the travelers
come to the point to consider the world as a
single unit. Since tourism demands face to
face communication revolutionized IT sector
contributes to change in the management of
Tourism businesses. Introduction of computer
reservation systems (CRS) and global
distribution systems (GDS) are some examples.
Air transport growth makes global travel to
shrink in terms of time and distance, Many
international companies seek their own way to
grow and try to benefit by the economic scale
and to achieve dominance at a global level.
As a part of their Transnational corporations
(TNC) and Multinational companies (MNC)
strategies, they have planned for linkages,
vertical and horizontal alliances, mergers, and
acquisitions. The globalization phenomena
thus contributed to tourism in many ways.
The image of a destination plays an
important role in Tourism development. The
individually or collectively gathered images
about each destination is a result of the
sensitive nature of this industry. To attract
tourists as well as international investors
every country tent to make their image in a
positive way.
Every tourist is different and their needs
may also vary. In this hyper-competitive world,
Tourism industry should have the capacity
to provide unique experiences to the tourists
to tap the potential of different international
markets..
Rajani A, Executive Editor