TOURISM INDIA MARCH 2019 TOURISM INDIA MARCH 2019 | Page 39

Upon completion of my management course facing lots of challenges, I became an assistant manager in Banquet in Taj Palace. My commitment and smart work made me excel and was placed in various Taj properties for about 6 years. Oberoi and Taj were my thresholds. Oberoi taught me professionalism and Taj taught me how to work in challenging situations. When my friends were still studying and playing cricket I was a step closer to living my dream job. After 3 years I started feeling the passion for the industry and my dreams evolved and I decided to continue with the hospitality industry. I feel I live and die with it. It was merely an accident that I joined the hospitality industry, but this accident has changed my life. Today I am asking my second daughter to join the industry as I have found that she also has the same passion as I have and she will excel. Truly, this is an amazing industry. But any job you choose in the world, you need to have the passion, commit to hardworking, and then excelling the job is an art by itself. Tell us about your experience in the hospitality industry After joining Oberoi and Taj Group Hotels, totally 9 years I took over as General Manager of Kodai International Hotel, Kodai Kanal in Tamil Nadu. Got married and took over a rundown property at Kottayam in Kerala and developed the property for 2 years and later moved on as a General Manager for Sealord hotels in Kochi and then Sangam Trichy as General Manager. Created another great property in Tanjore and supported them for 2.5 years. I had done a project in Guruvayoor called Sopanam Heritage and from there I took over UDS Kovalam with 32 rooms and then worked for it 8 years and handed over the property with 208 rooms and left to start my own venture called Raj Hospitality Management consultants based at Banglore. 5 years I ran a property near Bangalore Bangalore called La Classic Attibele and then took over other few projects in Tamilnadu, Kerala, and Gujrath. Later I took over as CEO of UDS group of hotels in 2016 again to develop it to a better form; from Kovalam to Trivandrum, UDS flight catering, Backwater resort in Alleppy, Hill station project in Wagomorn and then the Catering College and the Convention center in Trivandrum. During my 36 years of experience, I have had a few achievements of mine which I always say we need to think out of the box, Tallest sandwich in the world, Tallest Christmas cake in the world.,150 heart shape desserts, Elephant Wedding, Elephant Buffet, Underwater CEO Conference, Blue Ramp for Physically challenged kids, celebrity Chef for 5 years are some of them. I wrote a few books on management and cookery. I have done My MBA in 2006 and keep doing something different and try out the uniqueness in everything I do. Won many awards for excellence and also an honorable doctorate in Bangalore. What is the biggest challenge as a CEO for a group of a reputed hotels and resorts chain ? Continuously changing Consumer demands is a big challenge. Understanding the customer need is a key factor in the Hotel industry. We have to be flexible depending on the trends which have made customers be more value oriented than brands oriented. Competition within the Hotel industry and alternatives like Airbnb and online consolidators are other major challenges. Improper and ineffective marketing effects sales and brand recognition. Even though old marketing practices are still effective to an extent, to achieve a competitive edge, digital platforms are undeniably vital. Efficient energy management along with social and environmental sustainability is the other major concern of the hotel Industry. Shortage of trained personnel, lack of expertise and poor customer satisfaction are also will be the challenges in the future. What do you like most about the industry ? It would be better off asking me to define the purpose of life or explain astrophysics because there is no clear and certain answer to that question. The hospitality industry allows you to develop yourself – professionally and as a person. With time and commitment, you learn others due to the variety of colleagues, clients, and situations that will put you to the test. Probably the most important matter is that you – literally – take care of people. This is debatable, but my experience tells me it takes empathy and commitment to put another person’s needs and desires ahead of your own – while keeping a smile on your face. I am truly excited even today as every day I feel I have the opportunity to do better and better and I have been given another day by God to prove my caliber. The sky is the limit to show your talent and you can keep excelling yourself. Finally, the reason why I love hospitality so much is simple: its fun – as in enjoyable. All the dynamics, shifting with different responsibilities and the feeling you have when you start training and end up in a managing position, it’s more than satisfactory at the end of the day. And it does not stop with the customer-facing part of the hotel, you have the opportunity to meet and socialize with people March 2019 Tourism India 39