TOURISM INDIA MARCH 2019 TOURISM INDIA MARCH 2019 | Page 23

I
ts silks, spices and
sandalwood, Karnataka is
an experience to remember.
Tourism in Karnataka stands
out with its diverse offerings and
is unparalleled in terms of touristic
offerings. Karnataka is a state of
diverse landscapes and experiences,
and offers every tourist a unique
holiday and lifelong memories.
From ancient temples and
monuments, verdant forests teeming
with amazing flora and fauna, pristine
beaches, romantic hill stations to
people undertaking pilgrimage to
many of the divine destinations. Thus,
making it an ideal place for a traveler
with diverse interests. With this in
mind and to retain the momentum
generated in previous years, Karnataka
Tourism has initiated a new theme
“Script Your Adventure”.
In lines with the new theme, a new
brand campaign TVC along with a
print ad campaign and marketing
collaterals was launched by Chief
Minister Mr. H. D. Kumaraswamy in
the presence of Mr. Sa Ra Mahesh,
Minister for Tourism along with
Secretary Tourism Mr. Anil Kumar,
IAS, Ms. Priyanka Mary Francis, IAS,
Director- Tourism, Mr. Vijay Sharma
IFS, MD-JLR and Mr. Kumar Pushkar
IFS, MD-KSTDC.
Speaking on the occasion, Chief
Minister Mr. H. D. Kumaraswamy said
“I am happy to know Karnataka
Tourism, in its endeavor to promote
the state has chosen a very novel
theme. I congratulate the Tourism
Department for conceiving this
wonderful film and ad campaigns.
I am sure this promotion will
surely help to project positively
Destination Karnataka in the
international/ national tourism
markets and will help us in
becoming India’s best tourist state
in the coming years”.
Mr. Sa Ra Mahesh, Minister for
Tourism said “True to its tagline -
One State, Many Worlds - Karnataka
has something for every kind of
tourist. Karnataka has a plethora of
rich offerings for you to enjoy; be it
Heritage, Culture, Nature, Beaches
or Wildlife. All these will help you
to script your own unforgettable
experience in Karnataka. It is here
where you can script your own
adventure. I extend a warm welcome
to you on behalf of the people of
Karnataka and wish that you find
your adventure here in Karnataka.”
March 2019 Tourism India
23