TOURISM INDIA MARCH 2019 TOURISM INDIA MARCH 2019 | Page 12

N E W S / NAT I O NA L
KERALA TOURISM PREMIERES
NEW CAMPAIGN FILM FOR
GLOBAL AUDIENCES
HUMAN BY NATURE OFFERS NEW PERSPECTIVE ON KERALAS INTERCONNECTEDNESS OF HUMAN
WITH NATURE. KERALA TOURISM GOES BEYOND LANDSCAPES TO SHOWCASE ‘HUMANSCAPES’
Renowned Indian dancer & actress Ms. Shobana along with Mr. Kadakampally Surendran, Minister for Tourism, Kerala. Ms. Rani George IAS, Secretary -
Tourism and Mr. P Bala Kiran IAS Director of Kerala Tourism during the Human by Nature campaign launch at New Delhi
K
erala Tourism has held
the global premier of a new
brand campaign, Human by
Nature, which encapsulates
the state’s enticing charm in dramatic
visuals and offers refreshing insights
into the land where people and the
bountiful nature are seamlessly fused
in an enchanting spectacle.
 The three-minute destination
campaign film, part of a marketing
blitzkrieg to refurbish Kerala’s touristy
appeal beyond the Indian shores, not
only showcases the state’s signature
assets, but also celebrates local people
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Tourism India March 2019
as heroes as it returns to the real in
its new campaign that is drawn from
warm, authentic human stories that
travellers rummage through this land
for a liberating experience.  
The global brand campaign was
launched by Mr. Kadakampally
Surendran, Minister for Tourism,
Kerala in the presence of Ms. Rani
George IAS, Tourism Secretary and Mr.
P Bala Kiran IAS Tourism Director of
Kerala Tourism at a function at The
Lalit hotel New Delhi. The film was
unveiled by famed classical danseuse
and actress Shobana.
 The sleek film, premiered at a
gathering of prominent stakeholders
of travel and hospitality industry,
packs soul-stirring images of the state
where life moves at a leisurely pace
in tranquil environs, where culture
flourishes in syncretic traditions, where
tradition complements modernity in
the context of everyday life, all strung
together in a visual tapestry.
 Alongside, it offers a spectacular
snapshot of the state – tranquil
backwaters, beaches, houseboats,
catamarans, Theyyam artistes, hill
stations, exotic wildlife, magical