TOURISM INDIA MARCH 2019 Tourism India January 2019 IA | Page 7

E DITOR ’ S NO TE
CULTURAL PROMOTION
AND EXCHANGES OF
INTERNATIONAL
CO-OPERATION
T
oday Tourism has marked
its significance in both
social and economic growth
and International Tourism is a major
concern for all the governments across
the globe.
As we know from history, Travel has
continued to grow since the men start
to begin to travels long distances in
search of food and water and often for
clothes as a part of his survival. The
purpose of Travel has changed from the
immediate necessity of survival to the
reasons like trade, economic gain, war,
migration and other kinds of motives.
Date back million years climate
changes made the people leave their
homes to seek refuge elsewhere which
was resulted in the invention of the
wheel, which made travel possible
followed by the invention of money
by the Sumerians (Babylonia) that led
to the development of trade and the
beginning of a new era. Perhaps The
Phoenicians were the first real travelers
in the modern sense as they went from
place to place as travelers and traders.
The 3,500 years old Mohenjo-Daro
civilization in India is also at the same
time and the trade and travel developed
in India. While digging through the
history, traditions of travel in India are
the oldest in the world with a motive
of religion and trade. For a purpose
of meditation and to set up Ashrams
the great Indian sages traveled to
the Himalayas in the North and
the jungles of the South. Travel of
course played an important role in the
development of civilizations.
The result of the growth of Travel
all over the world accumulates as
Tourism and became a twentieth-
century phenomenon. According to
Historians England was the birthplace
of mass tourism as a result of the rise
of middle-class travel in the period of
Industrial Revolution and the creation
and development of jet aircraft
Industry in the 1950s following the
Second World War caused the growth
of international Travel which was led
to this new Industry, Tourism.
Even though one of the largest
segments of the service industry, in
some countries travel and tourism is
unrecognized as an entity. According
to the World Travel and Tourism
Council (1992), ‘Travel and Tourism’
is the largest industry in the world
on virtually any economic measures
including; gross output, value added,
capital investment, employment, and
tax contribution.
Because of problems of definition
which directly affect statistical
measurement, it is not possible with
any degree of certainty to provide
precise, valid or reliable data about
the extent of world-wide tourism
participation or its economic impact.
In many cases, similar difficulties
arise when attempts are made to
measure domestic tourism.
Since travel industry includes
hotels, motels, and other
accommodation facilities,
restaurants, gift shops, transportation
services, food services, amusements
parks leisure facilities and a large
number of other enterprises in
which many businesses serve local
residents impacted by overlooked or
underestimated the major problems
of the travel and tourism industry.
This problem has made it difficult
for the industry to develop any
type of reliable or credible tourism
information base in order to estimate
the contribution it makes to regional,
national and global economies.
Travel in different countries fosters
a better rapport between people of
various stocks. Personal international
contacts have always been an
important way of spreading ideas
about other culture. Thus tourism
is an important means of promoting
cultural exchanges and international
co-operation
The contribution of the Tourism
Industry to the improvement of
social and political understanding.
Is commendable apart from the
foreign exchange and employment
generation.
Rajani A, Executive Editor