TOURISM INDIA MARCH 2019 Tourism India January 2019 IA | Page 23

era that is more than 3,000 years old. Participants got an opportunity to visit the legendary Muziris heritage sites on the way. The key aim of the paddling event was to promote the usage of our rivers for recreational and create a connection to the river with youngsters and tourists. “Muziris Paddle was a great way to experience Kerala through its water bodies and be part of the growing eco and responsible tourism initiatives. We stopped at various schools, met children and explained them the concept of kayaking and paddling sports. Kayak for a cause is helping in creating more awareness about the conservation of river and to retain its original beauty”, says Kaushiq Kodithodi, Founder, Jellyfish Watersports. January 2019 Tourism India 21