TOURISM INDIA MARCH 2019 TOURISM INDIA FEBRUARY 2019 | Page 7

E DITOR ’ S NO TE
GLOBAL TRENDS MATTER TO SHAPE
THE TRAVEL & TOURISM INDUSTRY
G
lobally our daily work and all other
aspects of life across all Industries are on
the track of changes. The future of the
Travel and Tourism Industry would be shaped by
the forces which converge the changes around
the world. The Technological political socio-
economical and global demographical changes are
made a powerful impact on this Industry.
Some areas of the Tourism landscapes
are turned in new directions through the
expectations among consumers as the reasons
for obligations for business and policymakers and
as a result of in search of new opportunities to
succeed.
At first glance, it seems like a challenge to
manage companies which respond quickly for the
customer needs and provide unique experiences
but on the other side tremendous opportunities
for those who can recognize them and adapt their
strategies in business. Travel & Tourism is one of
the fastest growing sectors, accounting for more
than 10% of global GDP.
As new trend consumers need to be treated
as individuals and they are moving beyond
experiences. Even though they like Technology
they do not ease with over automation and
prefer personal networks. Physical and mental
well being comes as a priority to design Travel
Experiences
All Travel and Tourism Industry business
need to ensure their brands has a point of view
to share in the global platform of discussions.
Since the availability of natural resources
and health of our planet are increasingly
threatened, which demands the need for
balancing act in short and long-term priorities.
Sustainable business solutions are essential
for the robust growth of the Travel and
Tourism Industry. It is our responsibility to
maintain sustainable practices. Even though
sustainability and resilience are interwoven
they should address separately with
fundamental importance
Travel and Tourism companies can perform
better by embracing the new challenges as
opportunities in the new phase of Tourism
landscape in the present and future. With
a Paradigm shift in the area of marketing
Strategies and approach of the industry players
can play a key role for better growth in the
tourism Industry.
With experiences at the core, travel and
tourism sector has the potential to design
meaningful, unique, frictionless and even
unplugged journeys that directly respond to
these changing values.
Rajani A, Executive Editor