Short Term Rentals( STRs) in Fernie AirBnB & VRBO( Source: Key Data)
Tourism Fernie purchases data from Key Data to understand the short-term rental market locally.
Key Data‘ scrapes’ data from AirBnB and VRBO. It is less accurate than above STAR Report source, but covers STRs which the STAR Report does not.
Key Data provided Tourism Fernie with raw data detailing just over 700 STR listings in the Fernie area including Fernie Alpine Resort. In review this does not correlate to the number of‘ places’ listed. In a deep dive into the 700 + listings many were non-existent or were duplicates. After full review and the elimination of non-existent and duplicate * listings, the ending number of STR‘ units’ in the Fernie and Fernie Alpine Resort area was just over 460.
* Duplicate listings were due to either the same‘ unit’ being listed on both AirBnB and VRBO, and / or, many larger units have multiple listings as they can be reserved in sections( townhouse split into two private sections, two bedroom condo splitting into a 1 bedroom with a lock-off unit, etc).
~ 460 STR units, of these 460 units:
• ~ 68 % are 2-bedrooms or more. 78 % are condos, townhomes or private homes.
• ~ 354 are traditional commercial accommodator units or are units in accommodation zoned areas. o Consists of long-standing accommodators such as Fernie Lodging Company, Snow Valley Lodging,
Stanford Resort Hotel and Fernie Central Reservations using AirBnB and VRBO as a sales channel o Also consists of units in properly zoned accommodation areas such as Silver Rock, Fernie 901,
Riverside, Fernie Alpine Resort area.
• ~ 106 STR units are residents offering STRs in and around town within their dwelling / primary residence, assume bylaws being followed. o No details on whether they are licensed or permitted by local government. o Neighbourhoods include Annex, Ridgemont, Main Town, Airport, Alpine Trails, Cokato, Dicken Rd, etc
NOTE:
• AirBnB & VRBO generated $ 338,000 in OAP / STR MRDT in 2023. Based on the above information and analysis 76 % of the OAP MRDT is from traditional accommodation units in accommodation zones and should be categorized under traditional MRDT collections.
• Dollars below are in US.
Fernie STRs in 2023( AirBnB only): ADR $ 217 USD / RevPar $ 63 USD / Occupancy 29 % Comparable 2023 Data:
Golden STRs: ADR $ 241 USD / RevPar $ 78 USD / Occupancy 32 %
Revelstoke STRs: ADR $ 234 USD / RevPar $ 69 USD / Occupancy 29 %
Kimberley STRs: ADR $ 204 USD / RevPar $ 62 USD / Occupancy 30 %
Sample dashboard from Key Data
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