Tourism Fernie’ s Vision, Mission & Guiding Principles
VISION STATEMENT Fernie aspires to be a vibrant and sustainable tourism destination built on respect, collaboration and authenticity.
MISSION STATEMENT
Sustainably increase visitation & revenue for stakeholders through tourism marketing and destination management and development.
TOURISM FERNIE GUIDING PRINCIPLES
§ Industry led / government supported – we are led by stakeholders of Fernie’ s tourism industry and effectivily manage legislated hotel tax revenues under the BC Provincial Government MRDT Program which supports tourism as Fernie’ s key economic engine.
§ Market & data focused – we prioritize market needs and trends, along with data and market research in the belief this will be best for our stakeholders and Fernie’ s long term sustainability.
§ Sustainable – we prioritize tourism’ s long-term continuation and respect the community’ s social, economic and environmental values to help inform our decisions.
§ Fair and transparent – we have fair processes that are open to scrutiny and we explain the rationale for our decisions to interested stakeholders.
§ Inclusive – we seek input and work together with members, stakeholders and other organizations. § Innovative – we aim to consistently create solutions that are ahead of the marketplace and the competition.
§ Accountable – we are fiscally responsible, measure results, adjust to changing market conditions, and account to stakeholders.
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