Expanding and enhancing destination management and development efforts.
• Continue to partner, support and lead infrastructure, access and amenity development and improvements( Elk River, trails, natural attractions, staging areas, gathering hubs, etc).
• Continue to manage, enhance, grow and potentially franchise the AmbassadorWILD Program TM
• Partner and lead the evolution and management of the Visitor Centre as a key future attraction and gathering hub.
• Lead and partner to enhance / expand / develop transportation services and partnerships and future role of BC Transit to improve local and area ground transportation that supports visitors and tourism employees.
• Support and build on tourism events and animation opportunities to build overnight visitation and the visitor experience.
• Advocate and help spearhead the development of a broader trails master plan in the area( winter, summer, non-motorized and motorized)
• Continue to partner with and advocate for industry needs of the Resort Municipality Initiative.
• Continue to evolve and support, and further collaborate with industry stakeholders, on important tourism & product enhancements and development, including winter recreation access and grooming, visitor information and communications, programming and tours, technology and more.
Supporting industry resilience, sustainability, and success.
• Continue to partner and collaborate with industry, local government( regional and municipal), and the Fernie Chamber of Commerce on business needs, concerns and topics related to amenities, infrastructure, learning, staff housing, labour, climate planning and impacts, communications, etc.
• Expand on tourism and accommodation data collection and utilization to support decision-making and industry growth and sustainability.
• Continue to support the industry and the visitor in effective communications, support and engagement during issues impacting visitation( weather, emergencies, wildfires, smoke, other).
• Celebrate the hard work of our industry and stakeholders through industry events, communications, recognition, and awards.
Continuing to grow and strengthen Tourism Fernie.
• Leverage and increase Tourism Fernie’ s revenues, positive reputation, capacity, partnerships, and expertise.
• Regular engagement with stakeholders( MRDT Survey, Industry Events, Corporate Newsletters, Meetings).
• Work with Board and membership to determine potential evolution to a stakeholder vs membership model for Tourism Fernie.
11