TOUCH vol.6 | Page 21

“In every field, a champion team always beats a team of champions.” And something that has been shown to help us lift our game even further is physical contact. We already know that touch builds trust, communication and greater cooperation, in a corporate environment but we didn’t necessarily equate this with athletic performance until recently. In one particular study, the researchers looked at the performance of basketball teams based on the number of times they touched one another during the game. What they found was the teams who made more frequent contact (especially associated with celebrating positive events) showed not only a higher win rate throughout the season but also had higher rates of successful rebounds, blocks, steals and assists1. That’s a pretty significant series of outcomes for the simple increase of touch within the team environment – and to give you an example of what was included in this touch, it ranged from fist bumps, high fives and chest bumps to head grabs, low fives, full hugs, half hugs, and team huddles. Team touch gives us the best of building stronger connections with our peers at the same time as helping us achieve better outcomes. There are so many ways we can lead with touch. Whether you’re in a sporting environment or not, creating more opportunities to make physical contact with your team members is going to have a huge impact on your performance individually and as a team. Fist bumps and team huddles, all round.  Drew. “Tactile Communication, Cooperation, and Performance: An Ethological Study of the NBA” and was published by Michael W. Kraus, Cassy Huang, and Dacher Keltner in a well-respected peer revie wed journal calledEmotion earlier this year (Volume 10, pages 745-749) 1