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LIVE COVER IN ACTION STORY

RECHARGED AND RESTED AFTER LONG “ HOLOGRAPHIC PRINCIPAL ” TOUR , EPICA RETURN WITH SEMINOLE RELEASE . SIMONE , BEHIND THE SCENES OF “ OMEGA .”

To conclude our series on the women of symphonic metal , we sit and talk to the legendary vocalist Simone Simons from the band Epica , about the process of creating “ Omega ”, the bands most ambitious release to date . She talk about how a break was needed from touring and the time she gets to spend being a mother , the struggle to get back into a song writing flow during the Covid-19 era and the hopes for the new release going forward . Our conversation gets into a band that actually takes stock in all they have accomplished over the past 2 decades .
Photo Credit : Isabel Hoyos Photography
The past few albums have progressively gotten heavier . Can we expect the same from Omega ?
SIMONE : We welcomed two new members to the band , Zack our guitar player and Ari our drummer . All of the guys write , so that ads to the variety of what Epica brings to the table . We took a break from touring after the Holographic Principal and then we wrote the biography about the band called “ The Essence of Epica ”. We were reflecting a little on how we would proceed with a new album . We spent time together in a villa in the Netherlands and took our time with the song writing . That ’ s not something that ’ s not normal for us because we live so far apart . Even though we have very catchy melodies we are a metal band at heart . This album is maybe not the heaviest album , but definitely the most mature album Epica has done .
Were recording the vlogs for this record different because of the change in approach to the songwriting ?
SIMONE : We started doing them for the last record , but this time we went more in-depth . We found out the fans really like them . The digital content is a big factor and a lot of the fans like the extras . I had to record my video footage by myself because no one was there . I was singing in a recording booth with my producer live on my tablet . There was no videographer accept for me . LOL . I didn ’ t have a lot of time to do that because recording vocals is a very tiring process . Its still a lot of fun for me to watch those vlogs . We all live in different places so its a change to experience what it would be like to be in the recording studio in the Netherlands .
Continued on next spread .
Photo Credits : Johan Carlen ( Opening spread )
WHEN YOU CAN’T READ JUST ONE. F4F By Kyle Gilbert Kyle is the writer/drummer for the alternative/punk band Second Player Score He is also DJ Dex, Host of Gettin Squatchy every Thursday at 2:30pm PST on 99wnrr.com So you got your band, and you want to make a big presence. You need some social proof and know just how to get it. You go onto all the Facebook groups and start posting that you will Follow for Fol- low with any and all other bands that will participate. Then you pay the ‘Internet marketing guru’, that messaged you on Twitter who guaranteed you a ton of new FB followers, to run you your first ad cam- paign. Lastly, you start friend requesting people on Facebook, Twitter, and Insta- gram with a follow up invitation to follow your band socials 10 minutes after they Why are these methods ineffective? The biggest reason is, engagement, or in page likes per day, and it will feel great. of Follow for Follow just doesn’t work ple that don’t exist, or that exist in areas of time to follow and engage with a bunch tomers clamoring for your music. this case, the lack of. Our first method because so many bands do not have each other with the end goal of building up achieving the opposite of your goals. we’re so popular. Wrong! Those people cial proof. This is all noble, but can end will be interested in us when they see Really, how? We’ll get to that… patience. will never see you. Facebook runs off of When you have an Internet Marketing look at who follows and engages with your band, more than a bunch of bands While there are a few things to consider, this you now have 5000 FB followers for you know, and about to hit it big… or not. I’m only going to touch on the worst of it, I still see these methods being em- you on a ‘Page Likes’ campaign, cut and that I know of. If someone wants to send run. Not only will this be a huge waste of money, but will be detrimental to your future efforts. Typically when your cam- today, and I really suggest against wast- paign goal is page likes, your guru will be patience with this if you’re a new band. ing Markets’. This is super secret ninja ing your time, money, effort, and people’s Now why is this bad? I’ve got 10,000 a network and helping each other’s so- you really have to know what to look for. for social proof years ago, they ring hollow the world that will likely never have cus- Facebook followers on my page. People Guru run you a Facebook ad campaign, day. While these were somewhat effective The problem is that mostly these are peo- of other bands. Usually you both follow accepted your invitation. After a month of ployed by new bands coming out every- code for ‘Bots’. You will get hundreds of presenting you to an audience of ‘Emerg- data. Demographics to be specific. They your page and tries to present you to peo- ple that are similar in their data. If you’re followed by a bunch of bots, and people that have no interest in your music, you will then be presented to those people, re- sulting in no growth and no engagement. I could explain it in more detail, but seri- ously it is that simple. How do you know these things? I know because I was there. (Cotinued on page ) people will never CLICK ON ANY ONE OF OUR BACK ISSUES. Page 47