TopShelf Magazine June 2017 | Page 19

interviews Mark Sullivan knew he wanted to be a writer at age seven when he got in a fight in parochial school that was broken up by a formidable, six-foot-plus nun named Sister Mary Joseph. She was vice-principal and holy discipline incarnate. Every kid in the school feared her. Mark was scared toward terror because she was his mother’s good friend. Sister Mary Joseph picked him up by the collar from the fight, and Mark figured hell was to pay. This was back when swatting with rulers was sanctioned by God. But instead, the nun told him that in atonement for his sins he was to enter the grade 1-8 fiction writing contest. To everyone’s amazement, except Sister Mary Joseph’s, Mark Sullivan won that contest. Fifty-one years later Mark is still writing. He has published eighteen novels of mystery and suspense by himself and with James Patterson. His books have won the WH Smith Fresh Talent Award, been nominated for an Edgar, and appeared on New York Times Notable Book lists and the L.A. Times best of the year lists. Beneath A Scarlet Sky is his first work of historical fiction. How do you feel about the eBook/Kindle revolution? Well, obviously, I’m in big favor of it. When my agent and I set out to find a home for Beneath a Scarlet Sky, I wrote down that I wanted an editor who was as passionate about Pino Lella’s story as I was, and a publisher who could put the book in front of as many www.TopShelfMagazine.net I could list five hundred tips I’ve gleaned from Patterson’s process, but two stand out. Outline: Before Patterson, I was like a crazed sailor of moderate skill with no maps eager to be out at sea. I’d just start writing, and see what came out, an approach that demanded endless revisions. Patterson taught me to think less like a sailor and more like a house builder, or boat builder as the case may be. Like an architect, you figure out the skeleton of the story before putting down word one of the narrative. I balked at the process at first, but quickly came to understand his reasoning. If you knew the rough plot, you could set sail, writing as best you can, knowing there’s land out there. Follow the emotion: Novels are dramas in prose. Even though we write thrillers with many actions scenes, twists, and reversals, Patterson is constantly reminding me to probe the emotions underlying any scene. That doesn’t mean that there has to be some kind of explosive cathartic revelation going on all the time. But even if it’s unstated in the narrative, the reader should be able to sense the emotions at stake like compass bearings through the story.   What is the secret to becoming a New York Times or USA Today bestselling author? Write a lot. Study fine writers. Believe you have something to say, and say it. Write an unforgettable character. Tell a kick-ass story, or one we’ve never heard before. Make me laugh. Move me in ways that bring me to tears.   For the independent bookstores who may be struggling in today’s market, are there any Become a hub, a destination, a place people want to go. Country Bookshelf does this well by virtue of its downtown location, and the ambiance of high, hammered tin ceilings and shelves of books everywhere. What’s the most important thing a bookstore can do for an author, in your opinion and experience, to promote sales? Obviously, every book cannot be front and center. If I’m coming to your store, help us get local coverage for the appearance. I’m almost as coherent on camera or into a microphone as I am on the page, so I will make for a great interview, which will in turn help bring in readers. With the story of Pino Lella, I can almost guarantee that. INTERVIEW WITH #1 NEW YORK TIMES BESTSELLING AUTHOR MARK SULLIVAN You’ve said that James Patterson “gave you a master class in commercial fiction.” What are some of the lessons you’ve learned from him? marketing strategies you've seen booksellers use that stand out as particularly successful? readers as possible. Thankfully, after many legacy publishers in New York passed on the draft manuscript, Danielle Marshall, an editor at Amazon’s Lake Union imprint fell in love with Pino’s story and championed it into the Kindle First program, which assured me that, at a minimum, hundreds of thousands of readers would learn about Pino. Under that program, the book immediately shot to #1 across all e-books and pre-orders for books on the Amazon site. That said, I love books, bookstores, and libraries, and hope they embrace Pino’s story as well.   INTERVIEWS Do you have advice for independent bookstores on how to effectively organize in-store events? Make it a habit with authors of all stripes. The more your store becomes a hub of such events, the more successful you’ll be. Do you enjoy visiting independent bookstores? If so, do you have a favorite you’d like to plug? I love visiting independent bookstores. I’ll plug my hometown store, the Country Bookshelf in Bozeman, Montana. Run by passionate, friendly hand-sellers, the Country Bookshelf is everything you could want in a mountain town venue for books: cozy, western setting, great selection, and a staff that cares about writers and readers. Have you ever been part of a writers’ workshop? Was it helpful or a waste of time? Any advice for bookstores or writers looking to start or join one? I have been part of two. Both were good. It’s important early on in your career to get competent feedback. If you can learn to discard the reactions of whiners and know-it-alls, you can get excellent notes on your work as well as find camaraderie in these kinds of settings. Read more of our interview with Mark Sullivan: www.TopShelfMagazine.net TOPShelf magazine JUNE2017 19