Top Investments & Events in Melbourne 2019 Top Investment & Events in Melbourne 2019 | Page 6

“Australia is a very sophisticated hotel market with strong stakeholders; however, we believe the
affordable luxury segment has been underserved and that’s what YOTEL intends to solve. YOTEL
Melbourne will serve as a launching pad for our brand across the country, following a similar
strategy as what we did in the USA, where we first opened a property in New York in 2011 and
now have 10 hotels under management with extensive operational synergies and strong
distribution channels. We are already exploring development opportunities in Sydney, Brisbane
and Perth and we are confident we will soon have a robust hotel pipeline in place, targeting both
our international customer base as well as the domestic market,” continued Viriot.
The group is planning to bring all three its brands to the region - YOTEL (the city centre concept),
YOTELAIR (located at airports and busy transport hubs) and YOTELPAD (designed around the long
stay guest).
YOTEL Melbourne will be owned and developed by Cornerstone Partners Group and
architecturally designed by CHT Architects.
“Our group is focused on finding gaps in the hospitality markets across Asia Pacific. In Australia,
we believe there is an avenue for disruptive brands such as YOTEL, which offer something
completely new to the market. We were also impressed by YOTEL’s global development pipeline,
focused on key gateway markets, which fits perfectly with our strategy, therefore it was only