Top Investments & Events in Melbourne 2019 Top Investment & Events in Melbourne 2019 | Page 2

Abstract
Situated on the coasts of picturesque Port Phillip Bay, the southern-most city of mainland
Australia is Melbourne, the capital city of Victoria where creativity and innovation come together
to deliver great events, exciting places to explore and cutting-edge developments that are
globally admired. As a major Australian gateway, Melbourne is easily accessible for international
delegates and also easy to navigate once arrived. Find in this read, why Melbourne is the first
choice for business events and investments all the year in Australia.
Introduction
Melbourne, knowledge capital of Australia, is a topmost destination for associations looking to
host national and international conferences, meetings and exhibitions which makes it an
investment prone zone for hospitality industry. Perfect to explore on foot or via our extensive
transport network, Melbourne invites delegates to discover its creative culture, expressed in its
food, fashion, events, arts and music scene. For those wanting to explore further afield, the
unique natural beauty of regional Victoria is just a short trip away.
1. Melbourne Remains One of the Most Sought-After
Hotel Markets Across Asia Pacific - Peter Harper JLL
Hotels.
Investor interest in the hotel sector is at an all-time high, according to JLL Hotels & Hospitality
Group, with new projects expected to further enhance the city’s offering.
The year 2018 was one of the most notable in the Melbourne hotel market’s history with activity
on every front, according to JLL Hotels & Hospitality Group’s 2018 Melbourne Hotel Market Wrap
Up report.
From a trading perspective, the Melbourne market and its various sub-markets exceeded trading
expectations and continued to post very high occupancy levels and strong average daily rates in
2018. While RevPAR growth was limited, it still outperformed many other major markets across
the country.
Trading statistics from STR Global indicate that in 2018, occupancy levels in Melbourne remained
very strong at 84.0% while ADR improved by 0.7% to $198, resulting in a RevPAR of $166 – the
second highest of all capital cities in Australia behind Sydney.