Here is where having past client 5 Star reviews is a huge help. Offering several written or video testimonials
from satisfied homeowners will go a long way towards alleviating your prospects concerns, regardless of job
size.
How can you avoid these issues all together? By addressing them right up front in your marketing. Play
offence, not defense. Use a page on your website to describe how you handle larger orders or emergencies
for your clients. Describe the experience of your staff and the diversity of their resumes. Be proactive and
alleviate your prospects concerns early in the conversation.
Today’s Roofer / June 2015
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