Today's Practice: Changing the Business of Medicine | Page 30

L E GA L THE MYTH AND FAILURE OF PHYSICIAN-SYNDICATED “MSO MODELS” Dr. Nick Oberheiden, Esq. | Michael C. Elliott, Esq. | Mindy M. Sauter, Esq. | Lynette S. Byrd, Esq. INTRODUCTION A recent trend in structuring physician-based healthcare deals is the so-called Physician-Syndicated MSO-Model (“PSMSO”). In contrast to well-respected traditional management services organizations, PSMSOs are based on the suggestion that physicians “manage” companies by providing a plethora of atypical physician “services” such as billing, accounting, marketing, and recruiting. This brief article— co-written by long-time federal prosecutors in charge of healthcare fraud— will argue that PSMSOs are inherently awed, both in fact and in law, and may not withstand law enforcement scrutiny. THE IDEA BEHIND PSMSOS Physician-Syndicated Management Services Organizations (PSMSO) were created to mitigate the risks associated with physician self-referral laws. The 29 creators of this model argue that because physicians do not own the pharmacy or toxicology laboratory to which they refer business, their referrals are immune from Stark Law and better protected from Anti- Kickback analysis. However, the PSMSO model is flawed and its implementation is problematic. The viewpoint that PSMSOs are immune from legal regulations is short-sighted and unconvincing in light of the close contractual, percentage-based relationship between PSMSOs and af liated pharmacies and laboratories. In the PSMSOs reviewed by the authors, physicians arguably do have a nancial interest in their referrals, and the service fees charged by the PSMSOs are nowhere near fair market value. The truth is that physicians—busy enough running their own practices— do not “manage” pharmacies and do not provide meaningful “services” to laboratories. Physicians should therefore be on alert that their distributions from PSMSOs for providing such services could be considered illegal kickbacks. TODAY ’ S P R A C T I C E : C H A N G I N G T H E B U S I NES S OF M EDI C I NE