Today's Practice: Changing the Business of Medicine TP2018Q2DigitalEditionWeb | Page 41
Chief Revenue Officer
Bob Smith
5. Create and monitor your performance dashboard, with
spend and ROI limits.
6. Review daily and weekly for the first 6 weeks then weekly
and/or monthly for the next 2 Quarters.
As the CRO, you only care about revenues and margins,
while focusing on achieving the largest potential possi-
ble in your chosen marketplace. Everything else is
secondary. After you have it clear, take off the CRO hat
and put on your CEO hat, to make sure that the
revenue focus includes the needs of the whole practice.
To your success.
The Physician of today
needs to wear many hats,
and too often they end up
wearing multiple at the
same time. It doesn’t work,
and isn’t sustainable.
about the author:
Robert E. Smith
Founder, MySuccess.com
Founded MySuccess, Inc. after 12 years in computer industry
sales operations, developing successful marketing strategy for
hardware and software resellers of big names such as Satellite
Software, Wang Laboratories and Data General. Because of that
experience, Bob Smith became very interested in the dynamics
that occur in Working Relationships, Communication and Perfor-
mance Strategy the fields of Marketing, Sales and Executive
Leadership. He applied studies from program work at MIT
Systems Thinking Lab, along with Organization and Growth
Strategy and beyond with MAP (mental Aptitude Patterning)
Relationship and Communication tools. Bob now works with key
individuals and teams within companies that want to boost perfor-
mance through Relationship
He has provided corporate and executive strategy for industry
leaders such as Marriot Corporation, Sears, Northwest Airlines,
Children’s Hospital, Pulte Homes, Staples Inc., GAP Inc. and
numerous startups and fast growth companies.
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