Today's Practice: Changing the Business of Medicine TP2018Q2DigitalEditionWeb | Page 30

M A RK E T I NG
10
Critical Components
of an Elite Medical
Answering Service
Setting yourself up for success begins with your due diligence.
By Don Thaler
Remember back when you were an idealistic medical
school student with aspirations of being a doctor? You
just knew that you would wrap up all of your time,
energy and focus on your patients and help change their
lives for the better.
As one of the truly dedicated people who has graduated
from medical school, survived residency, and have
become an independent physician, then you well aware
that there is considerably more that goes into “the
business” of medicine than the formative moments
shared with your patients, changing their lives for the
better.
“In the healthcare sector, an
answering service has a
heightened responsibility due to
the medical nature of the calls
and messages they are handling,
therefore a higher (and legal)
duty to dedicate themselves to
security and privacy. ”
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TODAY ’ S P R A C T I C E: C H A N G I N G T H E B U S I NES S OF M EDI C I NE