Today's Practice: Changing the Business of Medicine SW Edition Q1 2015 | Page 6

9 13 17 23 33 PRACTICE MANAGEMENT 11 GUIDELINES TO BUILDING A PROSPEROUS TEAM 9 WHAT WAS SHE SAYING? 13 5 QUESTIONS TO ASSESS WHETHER YOUR PRACTICE IS A GOOD FIT FOR AN ACQUISITION 17 Identifying and correcting the patient communication gap starts with a few basic steps... MARKETING GET INFORMED: CALL TRACKING 39 How call tracking can help your practice generate more return patients. SOCIAL MEDIA 45 51 57 61 Why it should matter to you and your practice. 55 61 LEGAL FROM APPLICATION TO AUDIT 73 BUILD A STRONGER FOUNDATION 77 EXEMPT ORGANIZATIONS & THE IRS’S NEW PARADIGM Upgrade your human resource function to better support your strategic mission, while more effectively administering the basics.