Today's Practice: Changing the Business of Medicine National Edition Q1 2018 | Page 25
Tomorrow’s Medical Practices
Van Mayros
Data to Knowledge (D2K) is no Longer the
Objective.
Some of you have heard the term Big Data term ‘Data
to Knowledge’, or D2K. This means that although data
are important, how you and your Practice use data will
become more important. We’re moving to a D2K
Practice Nirvana of real-time actionable patient knowl-
edge at our finger tips using the patient’s own digital
footprint. Simply stated, this means even small (1-2)
Doctor Offices will have easy real-time access to a
universal D2K platform of over 1.8 Billion people’s
digital medical footprints and enormous health-related
data facilities databases. This acquisition and analysis of
data and its subsequent transformation into actionable
insight is a complex workflow which extends beyond
data centers, to the edge, and into the cloud in a ‘seam-
less’ hybrid environment. The key factor driving the
adoption of data-intensive computing is the need to
rapidly analyze exploding volumes of data at the point
of creation and at scale.
I’m a Physician - What does this mean? This means
having up-to-the hour ‘Medical Intelligence’ on what
your patients, and people within your community are
talking about, their medical interests, their social medi-
cal complaints/concerns, medical purchase intentions,
their life events impacting their health, their profession-
al events impacting their healt h, their company plans,
their friends and family linkages, medical predisposi-
tions, their medical sentiments, medical patterns, their
lifestyles, their purchasing power, their travel likes and
patterns, their planned purchase priorities, their viewing
patterns, search patterns, their listening patterns, their
health issues, etc.
This is Far Beyond the Needs of my Prac-
tice? Is it?
How can any Physician possibly understand and keep
up with all this patient and community data? Why
should they? How does this benefit my practice? First
and foremost, with respect to the data, you, the
extremely busy physician will not have to ‘keep up with
the data’. AI, or Artificial Intelligence along with
Real-Time Machine Learning Platforms will control
much of this behind the scenes for the Practice as an
‘add-on’ application to their existing patient software
system. These real-time AI Machines and Applications
Software plug-n-play supplements will become a
simple extension of the Practice’s existing medical
patient software system helping explain much of the
world’s patients and individual digital footprints and
how these are impacting their health today and tomor-
row. The Physician simply enters the Patient’s name,
and the platform will provide all the real-time, or up to
the hour digital footprints, predictive analytics, and
data profiles of the Patient.
These new real-time intelligence platforms are only a
part of what’s in your practice’s techno pipeline.
Because much of Social Media is ‘Opt-In’, this means
your Patients have given permission to social surveil-
lance companies to integrate YOUR patient data into
their healthcare records. It’s public domain. For exam-
ple, is some instances, it would be relevant to know
what your patient’s digital footprint looks like and look
behind their social curtain. Who they are? Where do
they live? Work? Play? Want? Family/Friends linkag-
es? Socioeconomic profiles? Lifestyle Profiles? Demo-
graphic Profiles? Companies they have an interest in?
Products interested in? Again, in real-time with only
the touch of a few keystrokes.
Why is this level of patient data important? If a
patient’s digital footprint contains several references to
extensive upcoming travels, or they’re playing tennis
extensively, and their medical records indicate a recent
heart-valve issue, it would be imperative for the Physi-
cian, their physician, to bring this potential problem to
their attention, or take preventative steps to correct the
problem now as opposed to ‘down the line’.
The Next Generation of Practice Care
Even for small practices, the age of Big Data Storage
and ‘live’ Real-Time Digital Data access is upon us.
For Medical practices, this basically means your
TODAY’S PRA C T I C E: C HA NGI NG T HE BUS I NES S OF M EDI CINE
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