KITCHENS
Miele
Refrigerators have long been the quiet workhorses of the home, softly humming in the background while keeping groceries cold. But in today’ s world, where kitchens are increasingly becoming the heart of the house, refrigeration is expected to do much more than merely preserve food.
It must look good, operate intelligently, work efficiently, and endure well beyond a typical product cycle, says a representative of a leading kitchen equipment supplier.
“ Consumers expect more from their appliances today,” says Sicelo Champion, Brand Activation Manager for Miele South Africa.“ They want performance, design, efficiency and longevity – we’ ve strived to create something that meets all those expectations.”
A fresh approach and saving waste
Champion highlights the Miele K700 range ' s property of keeping food fresher for longer. It also features its renowned PerfectFresh Active technology, which gently mists produce to maintain fruit and vegetables crispness for up to five times longer than traditional crisper drawers. Herbs stay fragrant, lettuce leaves remain crisp, and strawberries stay vibrant well beyond what most fridges can achieve.
For Champion, this feature addresses modern lifestyles directly: " People are conscious of food waste. They want to shop less often, buy better ingredients, and be confident that those ingredients will last. This range gives them that confidence.”
Uniform cooling signifies another subtle shift. With the supplier’ s DynaCool circulation, the range maintains consistent temperatures across every shelf. No more icy lettuce on the bottom shelf or tepid milk at the top – instead, the entire interior remains perfectly balanced.
82 summer 2025-26 | www. tobuild. co. za