TMR_Research_Reports_2017 Recovery of U.S. Housing Sector Fuels Growth 2024 | Page 3

Waterbased Coatings Market
By texture , orange peel and knockdown collectively held 65 % of the North America market in 2015 . The segment of knockdown textures is expected to generate a handsome revenue as they are gaining popularity across several towns and cities in the U . S . In terms of mud , topping joint compounds holds the leading share in the North America market for drywall textures . While residential is the leading end use segment of the market , walls form the leading application segment of this market .
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By volume , the U . S . leads the drywall textures market followed by Canada . The U . S . held 75 % of the overall market in 2015 and is expected to display steadfast growth owing to the increasing demand for drywall textures in building and construction applications .
Increasing Trend of Home Ownership Boosts Growth “ In the U . S ., higher existing house sales and appreciation of home process are the major factors having a positive influence on the North America drywall textures market ,” says the author of the study . TMR reports that in the U . S . the average price of homes appreciated by 8 % in 2015 and by 24 % in the last five years . The home appreciation trend has been more evident in places where real estate prices are generally high .
On the flip side , shifting preference of individuals for rental homes in place of self-owned homes is reducing the demand for drywall textures . Moreover , lower household mobility has led to the reduced demand for drywall textures , thereby hampering the market ’ s growth . Nevertheless , the presence of millennials in the rental market is anticipated to encourage property owners to invest in home improvement pursuits .
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TABLE OF CONTENT
Chapter 1 Preface 1.1 Report Scope and Market Segmentation 1.2 Research Highlights
Transparency Market Research
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