TMR_Research_Reports_2017 Recovery of U.S. Housing Sector Fuels Growth 2024 | Page 3

Waterbased Coatings Market
By texture, orange peel and knockdown collectively held 65 % of the North America market in 2015. The segment of knockdown textures is expected to generate a handsome revenue as they are gaining popularity across several towns and cities in the U. S. In terms of mud, topping joint compounds holds the leading share in the North America market for drywall textures. While residential is the leading end use segment of the market, walls form the leading application segment of this market.
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By volume, the U. S. leads the drywall textures market followed by Canada. The U. S. held 75 % of the overall market in 2015 and is expected to display steadfast growth owing to the increasing demand for drywall textures in building and construction applications.
Increasing Trend of Home Ownership Boosts Growth“ In the U. S., higher existing house sales and appreciation of home process are the major factors having a positive influence on the North America drywall textures market,” says the author of the study. TMR reports that in the U. S. the average price of homes appreciated by 8 % in 2015 and by 24 % in the last five years. The home appreciation trend has been more evident in places where real estate prices are generally high.
On the flip side, shifting preference of individuals for rental homes in place of self-owned homes is reducing the demand for drywall textures. Moreover, lower household mobility has led to the reduced demand for drywall textures, thereby hampering the market’ s growth. Nevertheless, the presence of millennials in the rental market is anticipated to encourage property owners to invest in home improvement pursuits.
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TABLE OF CONTENT
Chapter 1 Preface 1.1 Report Scope and Market Segmentation 1.2 Research Highlights
Transparency Market Research
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