TMR_Research_Reports_2017 Pressure Sensitive Paper Market Analysis By 2025 | Page 2

Report Description
Pressure sensitive labels are ubiquitous products that are used in a large number of common goods. Depending on the type of adhesive
used, pressure sensitive paper can adhere to most surfaces made from plastic, metal, and ceramic materials. Currently, pressure
sensitive labels account for more than 80% share of the labelling market. The materials generally used to produce pressure sensitive
labels are paper, plastics, latex, and foil. Pressure sensitive paper is primarily used for labelling applications and provides information
about a particular product regarding its manufacturer, application, usage instructions, and disposal. Pressure sensitive paper does not
require water, heat, or solvent in order to activate. A light to moderate pressure is sufficient for its application onto the surface of a
product. Pressure sensitive paper rolls are usually supplied in the form of rolls and are peeled off and pressed onto a product by hand
or a machine.
Pressure Sensitive Paper Market: Drivers and Restraints
Pressure sensitive paper is widely used in the food & beverages industry for functional as well as esthetic reasons. Demand for
pressure sensitive paper is increasing, as companies strive to differentiate their products. Rise in usage of packaged food products,
especially in emerging countries, is anticipated to boost the demand for pressure sensitive paper. Pressure sensitive paper labels help
improve the brand value of a product. Pressure sensitive paper labels are used extensively in the packaging industry as a source of
information on the contained products.
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Rise in adoption of RFID labels for better inventory management is expected to boost the demand for pressure sensitive paper labels.
Pressure sensitive paper labels that include RFID technology currently account for about 25% sales of pressure sensitive paper label in
the global market. This share is likely to increase in the next decade. The usage of substitute label materials such as plastics is a
significant restraint for the pressure sensitive paper market. Declining Availability of raw materials for paper labels is another concern
facing the market due to the implementation of strict environmental regulations regarding the cutting of trees for manufacturing paper
pulp.
Pressure Sensitive Paper Market: Segmentation
Based on application, the pressure sensitive paper market can be segmented into:
Packaging, Electronics, Consumer Goods, Medical, Food & Beverages, Automotive, Pharmaceutical, Personal Care etc.
Pressure sensitive paper labels are being increasingly used in the transportation & logistics industry as they help authenticate products