Furthermore , being light in weight and possessing low thermal conductivity , it aids in decreasing the structural load of building , thereby saving on the energy cost . These all features raise the demand for gypsum plaster in the construction industry and among consumers . However , gypsum plaster is more expensive than cement or cement lime plaster . Being slightly soluble in water , it is not suitable for exterior finishes . These are some of the factors estimated to hamper the growth of the market during the forecast period . However , continuous research and development activities in the field of plaster formulation and material science are likely to create new opportunities for manufacturers operating in the gypsum plaster market .
In terms of region , the global market for gypsum plaster can be segmented into North America , Latin America , Asia Pacific , Europe , and Middle East & Africa . North America is anticipated to be the leading market for gypsum plaster in the near future . The rise in construction activities , particularly in rebuilding and renovation , and the consequent rise in demand for plasterboards are factors estimated to propel the demand for gypsum plaster during the forecast period . The building & construction industry in Asia Pacific is expanding significantly , due to rapid urbanization in countries such as China and India . This , in turn , is boosting the market for gypsum plaster . Rise in demand for residential houses in countries such as Germany and France is also driving the demand for gypsum plaster in these countries .
Major companies manufacturing cement concrete are focusing on cost-saving and development of high-performance plaster products . Companies are adopting strategies such as partnerships , joint ventures , and mergers and acquisitions in order to raise their market share and extend the distribution network . Furthermore , product innovations and rising expenditure on the infrastructure development in different developing countries are a few other factors augmenting the global gypsum plaster market .
Key players operating in the global gypsum plaster market include BUILDON , Saint Gobain , Zahid Group , Grenzebach Group , and Knauf Gips KG .
Highlights of the report : � A complete backdrop analysis , which includes an assessment of the parent market � Important changes in market dynamics � Market segmentation up to the second or third level � Historical , current , and projected size of the market from the standpoint of both value and volume � Reporting and evaluation of recent industry developments � Market shares and strategies of key players � Emerging niche segments and regional markets � An objective assessment of the trajectory of the market