The Middle East crisis has redrawn Israel’s outbound tourism map.
If before the war, Israelis traveled all over the globe (out of a population of 9.5M, they created 9.1M trips abroad!), they are now much more "picky" regarding their preferred destinations. They search for safe, pampering, healing and family-friendly vacations, resulting in a huge increase of Israelis traveling to Asia and Central and East Europe. Two examples of Tourism Boards, represented by Terranova: during the first 10 months of 2025, Israeli arrivals to Thailand increased by 55%. Israel is now#4 of all European and Middle East source markets. Israeli tourists to Hungary in 2025 vs 2024: +61%. Not only are Israelis increasing their trips to the East, they are also the biggest spenders (#1 of all source markets to Thailand; #2 to Hungary).
How to promote your destination or tourism product in Israel? Contact Imri Kalmann, CEO: imri@terranova.co.il