One of the key requirements of the tender was the involvement of at least three countries. By combining forces across Benelux and Sweden, Joyvoy and Glenaki were able to meet this criterion and present a compelling, unified proposal. This collaboration proved to be a decisive factor, demonstrating how strategic partnerships can create opportunities that would not be possible individually.
The result is a clear win-win situation. For both agencies, the cooperation allows for efficient knowledge sharing, aligned strategies and stronger market impact. Together, Joyvoy and Glenaki can exchange market insights, develop joint press releases and organize niche-focused group press trips that highlight Croatia’s diverse tourism offering in a coordinated and impactful way. For the Croatian National Tourism Board, the benefits are equally significant. The destination gains a combined, experienced team covering multiple markets, streamlined through one invoice and supported by direct, clear communication channels. This structure ensures consistency, efficiency, and a stronger presence across the represented regions.
This success story underlines the power of collaboration within the TLN network. Being part of TLN made it possible to connect, align strengths and jointly respond to the tender with confidence. It shows how international cooperation, built on trust and shared expertise, can deliver tangible results for agencies and destinations alike.
Thanks to this combined effort, Croatia is now represented by a unified and dynamic team in Benelux and Sweden, ready to further strengthen the destination’s visibility and appeal over the coming years.
For Belgium, contact: birgit@glenaki.com
For Scandinavia, contact: hello@joyvoy.se