TLN Newsletter February 2026 | Seite 2

FITUR 2026 Insights

HBO Max's

Debut in Greece

FAM trip to Bahrain

Croatia's Expansion in Europe

“Citius, Altius, Fortius – Communiter.”

Faster, Higher, Stronger – Together. *

In four words, this is the essence of any network: learning from successes and failures, joining forces, and experimenting with and adapting innovative ideas. At Travel Lifestyle Network, comprising 25 members across 50 source markets, it is no different. We exchange valuable information and enjoy growing together.

What truly unites us is our glue, our passionate desire, rooted in the industry of dreams and curiosity. Of bringing people and cultures together through tourism and hospitality. Our expertise is creating attention. Storytelling, in all its aspects, is our main tool.

In this third edition of our e-magazine, we invite you to explore successful initiatives led by TLN agencies across Europe, the Americas and the Middle East. Inside, you will find examples of B2B events, familiarization trips, roadshows, PR and social media campaigns, destination storytelling, research insights, celebration events and creative marketing actions from across our network.

We hope some of these stories may spark ideas on your end. It will be a full win if your interest leads you to reach out to any of our agency members. Perhaps we will meet at an upcoming trade show, or start the conversation with a simple call. Either way, we hope these pages offer insight and inspiration.

Enjoy the reading, Dov Kalmann, editor

dov@kalmann.co

* Thanks to David Zapata, Executive TLN Chairman and CEO of Zapwater

Communications, from whose weekly Missive I borrowed the opening quote.