TLN Newsletter December 2025 | Page 13

15 Years of Stability in the Middle East?

Terranova Representations in Israel is the initiator of the "Israel Tourism Community" to facilitate meaningful discussions and partnerships. Recently, 300+ Israeli and global tourism professionals met to discuss "A New Map for Tourism", sponsored by the Tourism Boards of Thailand, Hungary and Azerbaijan and AZAL - Azerbaijan Airlines.

new map for tourism

Positive insides were disclosed including the incredible increase of almost 50% of inbound Israeli tourism to Thailand; the record of 1M Israeli overnights in 2025 to Hungary; Israel now among the top ten source markets to Azerbaijan. In 2026 the USA is expected to compete fiercely with Asia and East Europe in attracting mass Israeli tourism. A keynote expert expressed his firm belief that the next 15 years will be a chapter of stability, peace and prosperity in the Middle East. Inshallah!

Interested to take part in the next travel trade conference in Q2? Contact imri@terranova.co.il

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