Wellness is also central to this evolution. With over 90% of affluent consumers engaged in fitness, nutrition and health, wellbeing is no longer niche - it is expected. Those who integrate it seamlessly into the travel experience will stand apart.
Heritage, craftsmanship and scarcity remain important, but their impact now depends on expression. Emotional resonance is the strongest driver of loyalty, surpassing transactional incentives.
For travel brands, the message is clear: the ‘product' is no longer the seat, but the feeling it leaves behind. Those who create lasting memories will define the next era of luxury travel.
If you’d like to hear more luxury insights, please contact Charlene Kendry at
Luxury is not in decline it is being recalibrated. Insights from
Today’s high-net-worth traveller remains confident and willing to spend. Nearly half expect their wealth to grow, and over 40% plan to increase spending on both luxury experiences and products. Yet this confidence is matched by greater discernment, with affluent consumers rewarding brands that deliver meaning, not just margin.