Pickleball emerged not as an individual activity, but as an elegant and accessible way to connect body and mind.
At its core, the initiative highlighted the value of collective experiences across generations. In a world often driven by individual performance, sports like pickleball restore connection, dialogue, and genuine encounters. By encouraging movement in an aspirational yet welcoming setting, CC Promonde Hotels reinforced a simple idea: well-being, much like travel, is richer when shared.
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Promoting Florida Keys in Canada
In March, Jerry Grymek, VP of LMA Communications and I headed to the Florida Keys for a fantastic client and partner visit. Having secured a three-year contract of Visit Florida Keys through a competitive pitch in February, we were eager to hit the ground running by building face-to-face connections.
The three-day trip was a resounding success, largely thanks to the warm welcome from our key day-to-day contacts,